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The Gender Gap in SEO Publishing 2025
64% of SEO articles are written by men, but things are steadily improving. Look at the numbers by publication, topic and performance.
Mar 46 min read


28 newsletters that will make you a better SEO
You don't need to read them all. In fact, you just need 5. This list will help you choose the ones for you.
Feb 1310 min read

The Gender Gap in SEO Publishing 2024
64% of SEO articles are written by men, but things are steadily improving. Look at the numbers by publication, topic and performance.
Feb 29, 20248 min read


10 SEOs Who Transformed My Career: A Thank You Letter
You might have seen those “top SEOs to follow” lists or “the 10 best SEO experts” kind of thing. This is not that kind of list. At all.
Jun 18, 20238 min read


6 international SEO factors beyond hreflang tags
The technical international SEO implementation is just the basics. It's the human factors what will make or break your strategy.
Jan 26, 20237 min read


The beginner’s guide to keyword mapping (with template)
Use keyword mapping to create an on-page optimisation roadmap that improves your SEO performance and communicates the value of your work.
Jan 26, 20235 min read


How to do keyword research in a language you don't speak
Use this step-by-step guide and template on multilingual keyword research to power up your international SEO efforts.
Jan 26, 20235 min read

Sitemap Pinger, submit your sitemap to Google in one click
Just navigate to your website, click on the extension and the sitemap for that site will be submitted to Google straight away.
Jan 10, 20234 min read

Headless SEO 101: Everything you need to get started
This article will give you a basic understanding of what headless SEO is, and how to get started with it.
Sep 27, 20221 min read

Old guard vs. new blood: SEO Strategy for 2022 (Majestic webinar)
We discuss with a panel of SEO experts out priorities for SEO in 2022. We cover tech SEO, content, links and voice search.
Jan 6, 20221 min read

How not to fail at your international business expansion
Understanding the business reasons behind your international expansion and the needs and pain points of your audience is the key to success.
Dec 20, 20216 min read

Search intent: a guide to implement it in your SEO strategy
A no-nonsense approach to delighting your users by incorporating user intent in your organic search strategy.
Dec 20, 20211 min read


SEO for startups: 8 low effort tips that will help you scale
Mastering SEO is not the priority for any startup, but ignoring it completely will harm your growth and cost you money.
Nov 10, 20216 min read


5 non-technical factors of international SEO success (Voices of Search podcast)
On this episode of the Voices of Search podcast I share my tips and tricks on how to win over your target markets.
Aug 31, 20211 min read

What is international SEO, really? (an episode of SEO Rant)
Is there more to international SEO than just hreflang or ccTLDs? Yes! I talk about this with Mordy Oberstein on the SEO Rant podcast.
Aug 19, 20211 min read

Cómo buscar palabras clave en otro idioma: guía paso a paso
Descubre mi metodología para hacer una investigación de palabras clave en idiomas que no hablo para mi estrategia SEO.
Aug 18, 20211 min read


How to not fail at international SEO (a Semrush thread)
I've partnered with the team at Semrush to discuss 3 factors you need to take into account if you don't want to fail in international SEO.
Aug 10, 20212 min read

Q&A on International SEO and digital PR (AMA for Women in Tech SEO)
Ask Me Anything session on international SEO and Digital PR for the Women in Tech SEO Slack community (28th of August 2021).
Aug 4, 20217 min read


How to bring user intent to life (a Tea Time SEO talk)
User intent has become a bit of a buzzword in the SEO world, but it becomes more important everyday. Learn how to implement it in practice.
Jul 6, 20213 min read


How to succeed in international SEO (a WTSPodcast episode)
Find out what it takes to do international SEO right (beyond implementing hreflang) on this episode of the Women In Tech SEO Podcast.
Jun 9, 20212 min read
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