Blog

Dec 5, 20221 min read

TikTok SEO: Understanding the TikTok Algorithm

The 8 ranking factors on the TikTok platform explained.

Dec 5, 20221 min read

SEO Gap Analysis — Whiteboard Friday

SEO is a zero-sum game: every ranking position you gain is one that your competitors lose. Plan how to outrank them with SEO gap analysis.

Dec 1, 20221 min read

International SEO: The essential guide to global success

Learn the nuances of international SEO, what you need to consider, how to develop a strategy, and best practices to increase your success.

Sep 26, 20221 min read

Headless SEO 101: Everything you need to get started

This article will give you a basic understanding of what headless SEO is, and how to get started with it.

Sep 1, 20221 min read

Is TikTok Going to Replace Google?

The next step for TikTok seems to be turning into the next big search engine. What does it mean for SEOs?

Aug 26, 20221 min read

How to Find Your Real SEO Competitors (Whiteboard Friday)

Your real SEO competitors are the ones who target the same keywords, speak to the same audience, and solve the same consumer needs.

Jul 21, 20221 min read

The Unscripted SEO Interview by Mark A Preston

I joined Mark A Preston on his unscripted interview series and we spoke about everything SEO, including gender and the SEO manager role.

Jul 4, 20226 min read

11 life and career lessons I learnt in the last 10 years

10 years ago the limitless possibilities of being at the start of my career were daunting. So I started looking for some guiding principles.

May 6, 20221 min read

Keyword and topic research with Semrush

Keyword research is market research. And content is your product. Use my keyword and topic research workflow and templates.

Apr 21, 20226 min read

The gender gap in SEO publishing (2022 study)

SEO is all about optimisation. It says so in the name. But when it comes to gender equality, the industry is still a long way off...